In this episode, Cindy Hohman of Art Marketing Project shares about the importance of knowing how to market your fine art business. We chat about branding, find your unique style and ideal buyer, and the importance of authenticity.
You’re passionate about creating art and I’m passionate about helping you make a living. As the founder of the Art Marketing Project, I am dedicated to helping creative entrepreneurs thrive.
I have committed most of my career to working in the visual arts and with artists. I also gave birth to a fine artist, who is attending art school and planning to make a living with her art. As you can see, I have a vested interest in the topic!
After spending years as a graphic designer and working in non-profit organizations, I took a position at the Art Students League of Denver, where I managed marketing and promotions for their fine art school and summer art festival. After that, I landed my dream job at the Denver Art Museum, where I managed advertising and promotions. I have also served on the board of the Art District on Santa Fe and presented marketing workshops for Boulder County Arts Alliance and Arts Longmont.
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About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.