On today’s episode of Positively Creative, I chat with Emily Kerr-Finell about the mission of Wholesale In A Box and we really dig deep into wholesale: how to know if you are ready for wholesale, how to get started, and how to find retailers. This is such a candid conversation about wholesale, tradeshows, and how to pitch to retailers, that you won’t want to miss!
Wholesale In a Box was started by Etan and Emily, a husband-and-wife team. We're traveling homebodies with a love for station wagons, the Catskills, cooking, and brainstorming on our porch.
Between the two of us, we have worked in high-powered management consulting, managed ops at startups, and helped artisans of every size create a business they love. But in 2015, we kept noticing makers who struggled to grow wholesale, sometimes closing their businesses when they failed. So we started tinkering with solutions -- at the time, nothing like Wholesale In a Box existed. Once we struck on the method, we started super-small, working with just 4 makers from our kitchen table. As we watched them thrive, we knew it was time to develop the software and training materials, and take the company full-time and nationwide.
Today, Wholesale In a Box has worked with more than 400 makers, artists and designers around the world. We’ve helped makers quit their day jobs, triple revenue, and stay small when it was right. But everything we do today is as passionate and personal as it was from Day One. And we still work from our kitchen table most of the time.
5 Tiny Steps Challenge: http://www.wholesaleinabox.com/5tinystepschallenge
To get 50% off your first year with Honeybook, go to positivelycreative.net/honeybook!
About The Positively Creative Podcast:
The Positively Creative Podcast was created by Dorothy Collier, artist of Dorothy Art, for creative entrepreneurs. When Dorothy started having a positive outlook on every aspect of her life, including her art career, the creativity and opportunities started overflowing! Join her as she chats with other small business owners, discussing the ins and outs of how to run a creative business and how they make it in their respective fields.